From Olympic Pools to Digital Growth
Fly past the noise into scalable growth
- 2× Olympian
- 1M+ Global Readers
- $6M+ Raised
Proven Growth in Action
From Olympic discipline to digital impact, trusted by the IOC, Coca-Cola, and Binance.
- 2x Olympian — Discipline, focus, and resilience.
- 6000000M+ Raised — Crowdfunding & DTC launches.
- 1000000M+ Global Readers — Scaled audiences across LATAM.
- 1000000M+ Ad Spend Managed — High-performing paid campaigns.
My Story
I grew up in the water, chasing hundredths of a second. That pursuit of excellence took me to the Olympics, where I learned that discipline, resilience, and focus are everything.
When I transitioned from the pool to the world of digital marketing, I carried those same principles with me — only now, instead of chasing medals, I help businesses chase measurable growth.
Featured Growth Stories
Results and learnings from campaigns I led.
- Binance – LATAM Growth Campaigns. Challenge:: Entering the crowded LATAM crypto market with strict regulatory limits. Approach:: Led multi-million-dollar paid media campaigns, localized to LATAM audiences while ensuring compliance. Impact:: 7M+ impressions and multi-million ad spend managed
- Neil Patel Brasil – SEO at Scale. Challenge:: Expanding SEO visibility across Brazil and LATAM at high volume. Approach:: Built a scalable SEO/content operation with localized strategy and optimized workflows. Impact:: 1M+ monthly readers reached
- Russell Marketing – Crowdfunding Success. Challenge:: Helping entrepreneurs launch and scale products on Kickstarter and Indiegogo. Approach:: Designed and managed multi-channel campaigns across acquisition, activation, and referrals. Impact:: $6.3M+ raised in crowdfunding
- Coca-Cola & Powerade – Olympic Campaigns. Challenge:: Activating Olympic sponsorships for Coca-Cola and Powerade in LATAM. Approach:: Created digital-first campaigns merging sports storytelling with brand engagement. Impact:: 10M+ impressions delivered during the Games
How I Help
Blending AI, Web3, and Performance Marketing to deliver measurable results.
- AI-Powered Growth — Optimize campaigns in real time, generate high-converting content, and unlock personalization at scale using AI. (ChatGPT, MidJourney, Jasper)
- Web3 Community Building — Build loyal audiences with tokenized incentives, Discord-native growth, and decentralized engagement tools. (Binance, WalletConnect, Discord)
- Data-Driven Performance — Turn complex data into clear growth insights with advanced attribution, automation, and scalable systems. (Google Analytics, Looker Studio, HubSpot)
Methods I Use
Frameworks I use to drive growth.
- 5-Stage Growth Hacking Funnel (Turning users into loyal customers, step by step.) — Framework for acquisition, activation, retention, referral, and revenue.
- Growth Loops (Designing systems where growth compounds.) — Each user action feeds the next, building momentum.
- Media Strategy Framework (Balancing Paid, Owned, and Earned.) — Align campaigns, community, and assets in one plan.
My Journey
A timeline of milestones shaping my approach to performance and innovation.
- 1999 — Brazilian National Team: Selected to represent Brazil internationally.
- 2004 — Athens Olympic Games: Competed as an Olympian on the world stage.
- 2008 — Beijing Olympic Games: Represented Brazil at a second Olympic Games.
- 2014 — Coca-Cola (Engagement & Activation): Managed athlete relations and consumer experiences during Rio 2016 build-up.
- 2016 — Powerade Olympic Ambassador Program: Designed and implemented Olympic sponsorship activations.
- 2017 — Russell Marketing (Growth Manager): Launched 40+ products and crowdfunding campaigns, raising $6M+.
- 2020 — Neil Patel Digital (SEO Consultant): Scaled NP Brasil to 1M+ monthly pageviews via SEO and content ops.
- 2022 — Binance LATAM (Growth Marketing Manager): Managed $1M+ media spend, reduced CAC by 20%, and scaled user communities.
- 2023 — Web3 Growth Consultant: Designed GTM strategies, community funnels, and NFT activations for DeFi projects.
- 2025 — OPAScope (SEO/AEO Manager): Driving AI-powered organic growth with automation and search optimization.
Tools
Interactive GPTs and graders for fast, practical insights.
- Growth Experiments Framework (Growth Tool) — Track, analyze, and learn from your growth experiments.
- Web3 ROAST (Crypto CRO Tool) — Actionable CRO insights tailored for crypto projects.
- Token Health Scan (Crypto Risk Tool) — Scan crypto projects and uncover critical risks before scaling.
- Shopify Grader (E-commerce Tool) — Benchmark and optimize your e-commerce store for conversions.
Publications
Articles and insights on growth, marketing, and the future of Web3.
- How Web3 is Elevating the Game for Athletes — How decentralized tech opens new revenue, access, and engagement for athletes.
- Web2 vs Web3 Marketing: Navigating the Shift — Lessons from crossing the bridge between centralized and decentralized playbooks.
- How I Vibe Coded Token Health Scan Using Lovable — Building a sentiment-driven scanner blending analytics and Web3 signals.
What Partners Say
"Gabriel has been phenomenal over the last 5 years. From PPC to blogging, sales to project management, he excelled in every role. His hunger to learn and grow made him an invaluable teammate — and would make him an asset to any company." — Will Russell, Founder & CEO, Russell Marketing
"Gabriel is a high-performance professional with a powerful mission: helping social entrepreneurs. His discipline and results-driven mindset make him highly recommended." — Lucas Bhering, Growth Hacker
"A great professional with excellent ideas and strategies. From approach to activation, Gabriel delivers impact." — Jonathan Guimarães, Marketing Leader
"I worked with Gabriel during Sponsorise.Me's Rio Olympics crowdfunding program. His Olympian mindset and adaptability were crucial for our success across seven countries. A talented, open-minded marketer always seeking growth." — Lambert Sechet, International Program Manager, Sponsorise.Me
Ready to start?
Open to collaborations, growth consulting, and new opportunities in Web3 and beyond.