Blending AI, Web3, and performance marketing to deliver measurable growth. 1M+ organic readers, $6M+ raised, and millions in ad spend managed.
My Story
I grew up in the water, chasing hundredths of a second. That pursuit of excellence took me to the Olympics, where I learned that discipline, resilience, and focus are everything.
When I transitioned from the pool to the world of digital marketing, I carried those same principles with me — only now, instead of chasing medals, I help businesses chase measurable growth.
2x Olympian — Represented Brazil on the world stage.
From Olympic Pools to Digital Growth — Applied Olympic discipline to accelerate measurable digital growth.
Marketing Leader — Drove growth for global brands including Binance and Coca-Cola.
Global Citizen — Campaigns across 3 languages: English, Portuguese, and Spanish.
My Journey
1999 — Brazilian National Team: Selected to represent Brazil internationally.
2004 — Athens Olympic Games: Competed as an Olympian on the world stage.
2008 — Beijing Olympic Games: Represented Brazil at a second Olympic Games.
2014 — Coca-Cola (Engagement & Activation): Managed athlete relations and consumer experiences during Rio 2016 build-up.
2016 — Powerade Olympic Ambassador Program: Designed and implemented Olympic sponsorship activations.
2017 — Russell Marketing (Growth Manager): Launched 40+ products and crowdfunding campaigns, raising $6M+.
2020 — Neil Patel Digital (SEO Consultant): Scaled NP Brasil to 1M+ monthly pageviews via SEO and content ops.
2022 — Binance LATAM (Growth Marketing Manager): Managed $1M+ media spend, reduced CAC by 20%, and scaled user communities.
2023 — Web3 Growth Consultant: Designed GTM strategies, community funnels, and NFT activations for DeFi projects.
2025 — OPAScope (SEO/AEO Manager): Driving AI-powered organic growth with automation and search optimization.