Gabriel Mangabeira / Web3 Growth Audit
Consensus Miami 2026
Sample — Redacted
Pro Tier Sample · Methodology demonstration
Web3 Growth Audit — 6-Pillar Framework
[DeFi Protocol — Liquid Staking sector — Protocol name and team details redacted]
Analyst
Gabriel Mangabeira
Pillars audited
6 (Website / dApp / Social / Community / SEO / PR)
Data layers
On-chain (Dune) + Social (Apify) + Attribution stack
Delivered
Q1 2026
01
Website
Partial
02
dApp
Critical
03
Social
Partial
04
Community
Partial
05
SEO
Partial
06
PR & Ads
Missing
1
Website
Partial
Homepage
protocol.xyz/
⚠ Partial
No clear conversion path above the fold. Messaging leads with mechanism ("liquid staking for X") not outcome. No email capture. No social proof visible. Visitors cannot identify what to do next.
Note: CTA buried below mechanism explainer. Move above fold or add sticky banner.
Blog
3 posts published
⚠ Partial
Blog exists but is not linked from homepage. Last post: 47 days ago. Content velocity insufficient to support SEO or LinkedIn redistribution.
Documentation
GitBook
✓ Active
Comprehensive technical documentation. Good signal for institutional partners and integrators. Not visible to non-technical buyers — there is no plain-language equivalent.
Academy / Education
✗ Missing
No educational hub. Competitors with similar TVL run learning portals (per pattern observed in EigenLayer, Lido, Rocket Pool).
2
dApp
Critical
Wallet Connect
✓ Active
Functional. No onboarding sequence after first connection. First-time experience identical to returning user experience.
Activation flow
✗ Missing
No guided first action. New wallets land on a blank dashboard.
Critical: Activation gap = direct cause of low connect→TX conversion (see on-chain data below).
On-Chain Data Layer
Source: Dune Analytics (free tier). Real query data, not estimates.
Active Wallets (30d)
1,247
▼ 12% MoM
TVL stable, users declining
90-Day Retention
23%
▼ 31% category avg
Wallets returning at 90d
Connect → First TX
41%
59% drop-off
Bench: 55-70%
Smart Money Wallets
8
▲ Nansen-tagged
Cross-ref: Nansen lists
Wallet Lifecycle Funnel
Wallet connects
100%
First transaction
41%
Second transaction
24%
Active at 90 days
10%
Reading: 59% of wallets never transact. TVL stability masks active user base deterioration.
3
Social Media
Partial
X (Twitter)
47.2K followers
✓ Active
Consistent posting cadence (4-5x/week). Engagement rate: 0.8% — category benchmark 2.1%. Content is announcement-heavy. No education, no narrative. Replies treated as support, not community building.
LinkedIn
✗ Missing
Company page exists. Last post: 4 months ago. Zero team thou…